Sales
Senior Living Sales Training: 7 Skills Every Counselor Needs
Seven skills every senior living sales counselor needs, from speed to lead to tracking your numbers, plus short role-play drills a sales director can ...
Read the article
The blog
Sell more.
Market smarter.
Practical sales and marketing ideas for senior living teams and new owners. Short reads you can put to work this week.
Sales
How to Succeed in Senior Living Sales (and Land the Job)
What the best senior living sales reps do differently, a first 90-day plan, the numbers to watch, and a short guide to the job titles, pay and getting...
Read the article
Sales
How to Build a Resident Referral Program That Works
A simple, repeatable way to get more referrals from residents, families, staff and professional partners, plus the rules to check before you offer any...
Read the article
Marketing
How to Build a Senior Living Marketing Plan (Free Template)
A one-page senior living marketing plan that starts with move-ins and works backward to leads, tours, channels and budget. Includes a free fill-in-the...
Read the article
New Owners
How to Start an Assisted Living Facility, Step by Step
Ten clear steps to start an assisted living facility, from choosing a small home or larger community to licensing, funding, staffing and filling your ...
Read the article
New Owners
Grants to Open an Assisted Living Facility: What’s Real
Most grants to open an assisted living facility go to nonprofits, public bodies and rural projects, not new for-profit owners. Here is what is real, w...
Read the article
Sales
The Assisted Living Move-In Checklist Families Will Thank You For
Everything families need for a smooth move into assisted living, from the doctor’s forms and TB screening to what to pack, what to leave home an...
Read the article
New Owners
Assisted Living Business Plan: What to Include (Free Outline)
A free, section-by-section assisted living business plan outline you can copy today, plus how to build startup costs, pricing and fill-up numbers a le...
Read the article
New Owners
How to Become a Certified Assisted Living Administrator
Every state handles assisted living administrator certification differently. Here are the common paths, how five states do it, what the NAB RC/AL exam...
Read the article
Sales
How to Run a Senior Living Tour That Ends in a Move-In
A step-by-step guide for senior living sales teams to run tours that feel personal, handle price honestly and end with a clear next step. Includes a t...
Read the article